Logo
The Paga engine Logo is the most important visible element of the Paga brand identity. The Paga logo is comprised of three elements.
Primary Logo
Logo Variations
Logo Mark
Colours
Color is a powerful means of visual expression. Therefore, it is a crucial way for Paga to distinguish itself in the marketplace. Using these colors consistently in visual communications will build awareness for the Paga brand.
Primary Colors
Secondary Colors
Carrot Orange
HEX #F36C36
RGB 243, 108, 54
CMYK 0, 70, 85, 0
PMS 1645C
Storm Dust Gray
HEX #616163
RGB 97, 97, 99
CMYK 60, 55, 50, 20
PMS 431C
Sea Berry Orange
HEX #F89734
RGB 248, 151, 52
CMYK 0, 50, 90, 0
PMS 715C
Mango Orange
HEX #FDC32E
RGB 253, 195, 46
CMYK 0, 25, 90, 0
PMS 123C
Tertiary Colors
Bitter Lemon Green
HEX #CBDD11
RGB 203, 221, 17
CMYK 25, 50, 100, 0
PMS 381C
Blue Whale
HEX #1B2B4A
RGB 27, 43, 74
CMYK 95, 85, 45, 40
PMS 2767C
Ivory
HEX #FFF6DC
RGB 255, 246, 220
CMYK 0, 2, 14, 0
PMS 7499C
Fonts
Typography is essential to defining and strengthening the Paga brand. Our primary typeface is BR Firma, which should be used whenever possible.
If BR Firma isn’t available, Trebuchet MS can be used as a fallback only for PowerPoint presentations and similar materials where using BR Firma isn’t possible
Use these guidelines as recommendations, rather than strict rules. The best choice of font weight and size should be based on design judgment appropriate for each communication.
Headlines
Headlines should be set in BR Firma Bold, preferably in Initial Caps or, alternatively, in ALL CAPS. Avoid tracking type less than -10.
Subheads
For a subhead to a headline, use BR Firma Bold or BR Firma Regular at a size ratio of approximately 3:2. Avoid tracking type less than -10.
Body Copy
For body copy, use BR Firma Normal at an appropriate ratio and size.
Logo - Don’ts
We are conscious of our brand identity integrity as it is the brand integrity. It is important to note that no part of the brand identity should be reproduced for any reason.
Here are a few other examples of practices to avoid in the use of the Paga logo.
