Logo
The Doroki logo has a vertical and horizontal lock up. Usage depends on available space.
The logo should have a clearspace the same distance as the height of the letter K in the logotype.
Primary Logo
Logo Variations
Logo Mark
Colours
The use of brighter colours should be limited with ‘charcoal’ and ‘pebble’ occupying the majority of the space inany given design.
Primary Colors
Secondary Colors
Smoked salmon
HEX #FF6A6A
Storm
HEX #0F2531
Sky
HEX #0091F0
Pebble
HEX #F5F8FA
Tertiary Colors
Charcoal
HEX #2B3C45
Smoke
HEX #907E99
Fonts
Lowercase should be favoured. We are loud but not shouting.
Logo - Don’ts
We are conscious of our brand identity integrity as it is the brand integrity. It is important to note that no part of the brand identity should be reproduced for any reason.
Illustration
Abstract shapes can be used as decorative elements but should be done so sparingly.
The forms should always be abstract and never representative of real world objects.
Photography
Doroki Press Release
